Do you think this will work? It has yet to be backed so it may never materialise unless someone takes a chance and invests their cash into the venture, still it is unique. Would it attract people to Lima? would you stay in it?
Sunday, 8 September 2013
Would you stay in an unbalanced hotel?
Just take a look at this rebranding strategy, a bold architectural design aimed at providing Lima, Peru with the iconic (flagship) building it has been lacking to attract visitors and investors to its borders-
Do you think this will work? It has yet to be backed so it may never materialise unless someone takes a chance and invests their cash into the venture, still it is unique. Would it attract people to Lima? would you stay in it?
Do you think this will work? It has yet to be backed so it may never materialise unless someone takes a chance and invests their cash into the venture, still it is unique. Would it attract people to Lima? would you stay in it?
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