A blog to aid the teaching of Geography at the Chadwell Heath Academy in Redbridge, UK. Students can use it for reading relevant news articles and other Geography teachers may find the links useful for their own teaching
Showing posts with label AS UNIT 2 REBRANDING. Show all posts
Showing posts with label AS UNIT 2 REBRANDING. Show all posts
Wednesday, 12 November 2014
Excellent maps of London
12 data maps that sum up London http://www.bbc.co.uk/news/magazine-29915801
Wednesday, 1 October 2014
Will climate change save Detroit?
http://www.theguardian.com/environment/2014/sep/28/climate-change-detroit-brighter-future-us-cities-weather
Will climate change help Detroit?
Will climate change help Detroit?
Wednesday, 20 November 2013
Hull- UK capital of culture....
http://www.theguardian.com/uk-news/2013/nov/20/hull-residents-celebrate-city-culture
Hull has won the battle to be the UKs next capital of culture- will it act as a catalyst?
http://www.theguardian.com/uk-news/video/2013/nov/20/hull-named-city-of-culture-2017-video VIDEO CLIP
http://www.theguardian.com/uk-news/2013/nov/20/hull-10-reasons-uk-city-culture-2017
Reasons to visit
http://www.bbc.co.uk/news/uk-england-humber-25018146 hidden Hull

http://www.bbc.co.uk/news/uk-england-humber-25017168
Hull has won the battle to be the UKs next capital of culture- will it act as a catalyst?
http://www.theguardian.com/uk-news/video/2013/nov/20/hull-named-city-of-culture-2017-video VIDEO CLIP
http://www.theguardian.com/uk-news/2013/nov/20/hull-10-reasons-uk-city-culture-2017
Reasons to visit
http://www.bbc.co.uk/news/uk-england-humber-25018146 hidden Hull
http://www.bbc.co.uk/news/uk-england-humber-25017168
Sunday, 6 October 2013
Crap towns is back......
This years crappest town is...
read on to find out....
http://www.theguardian.com/uk-news/2013/oct/05/crap-towns-london-bradford-chipping-Norton
read on to find out....
http://www.theguardian.com/uk-news/2013/oct/05/crap-towns-london-bradford-chipping-Norton
Tuesday, 17 September 2013
Sunday, 8 September 2013
Would you stay in an unbalanced hotel?
Just take a look at this rebranding strategy, a bold architectural design aimed at providing Lima, Peru with the iconic (flagship) building it has been lacking to attract visitors and investors to its borders-
Do you think this will work? It has yet to be backed so it may never materialise unless someone takes a chance and invests their cash into the venture, still it is unique. Would it attract people to Lima? would you stay in it?
Do you think this will work? It has yet to be backed so it may never materialise unless someone takes a chance and invests their cash into the venture, still it is unique. Would it attract people to Lima? would you stay in it?
Rebranding Somalia- very interesting look at this previously blighted nation...
http://edition.cnn.com/2013/05/30/business/mogadishu-holidays-business-economy/index.html?iid=article_sidebar
What ambition these people have and what an opportunity to rebrand somewhere, many thought was unbrandable, I wish them luck....
What ambition these people have and what an opportunity to rebrand somewhere, many thought was unbrandable, I wish them luck....
AS students first week.....
So the year 12's begin their advanced Geography studies, first thing to note is the sheer number of them- 2 classes and 49 students in total, a massive number and my teaching must adapt to accommodate such massive numbers.
Due to my illness we are commencing their studies with AS unit 2- rebranding places instead of the usual unit 1.
So I begin by introducing the concept 'what is rebranding' and showing them examples of places that have been rebranded and defining the key unit terms- rebranding, reimaging and regeneration.
Then we moved onto perceptions of places to establish a need for rebranding, we did quick perception surveys and image analysis of places like Las Vegas, New York, London, Walton on the Naze and Blackpool, to start introducing students to techniques they will need to use in their fieldwork over the coming weeks.
This week we are going to look at profiling places and delve further into establishing a need for rebranding urban, rural and coastal areas.
Due to my illness we are commencing their studies with AS unit 2- rebranding places instead of the usual unit 1.
So I begin by introducing the concept 'what is rebranding' and showing them examples of places that have been rebranded and defining the key unit terms- rebranding, reimaging and regeneration.
Then we moved onto perceptions of places to establish a need for rebranding, we did quick perception surveys and image analysis of places like Las Vegas, New York, London, Walton on the Naze and Blackpool, to start introducing students to techniques they will need to use in their fieldwork over the coming weeks.
This week we are going to look at profiling places and delve further into establishing a need for rebranding urban, rural and coastal areas.
Thursday, 29 August 2013
Wednesday, 21 August 2013
Britain's rundown seasdie towns- need a rebrand??
http://www.dailymail.co.uk/news/article-2398822/How-Britains-coastal-towns-deprived-country.html
Some statistics and evidence to show some of the UK's seaside towns are some of the most deprived places in the country.
Some statistics and evidence to show some of the UK's seaside towns are some of the most deprived places in the country.
Rio- cleaning up for sport!
http://www.theguardian.com/world/2013/aug/20/rio-cleans-up-brazil-olympics-world-cup
Rio is sorting itself out ready for the (arguably) most important 3 years ahead, during which it will play host to (again arguably) the Olympic games and football world cups!
They are using a stick approach to litter, to try and ensure their city is clean in time!
Do you think this idea is the right idea to solve their issues?
Can you think of a better one?
Also in Rio, they are using technology to make the city more sustainable-
The link above has an article detailing the strategy and a video that explains how it works.
Living walls are the next big thing!!!!!
http://www.theguardian.com/environment/picture/2013/aug/21/london-largest-living-wall-big-picture
This is a living wall near London Victoria!
Built to take in CO2 and moisture to help green the city, these are excellent in the 'fight' against climate change and for encouraging wildlife and therefore biodiversity!
New York has had these for a while as have other cities, do you think they will catch on?
What do you think about them?
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